A brief does not need to be long. It needs to answer a few questions well.

What needs to change?

A new brand, a clearer website, more enquiries, a launch. Name the outcome before the format.

Who is it for?

The audience shapes the message, the tone and the channel. Everyone is not an audience.

What already exists?

Previous work, research, guidelines and the things that did not work are all useful.

What is the timing?

A launch date or a season changes what is realistic.

What does the budget allow?

A range is enough. It helps us propose the right scope, not the largest one.

If some answers are still open, that is fine. Send what you have. Defining the brief is part of the work, and we do it with you.